Gee

I am working on a project that has packaging design within it, so these days I am looking loads of well done examples. Gee Beauty did such a crack up job with their branding. Not only is their space in Toronto kick ass, but the packaging design is a great example of copy driven design. Simple, elegant design compliments this system and the 'down below' section is hilarious. GIG refers to the airport code for Rio, it is my favorite.