Paula Scher: Great design is serious

The petulant child within me came alive when I listened to this talk. It took me back to working on Czehoski. The most fun part of that process was crawling around the rafters to take photographs of tin ceiling details, old wallpaper motifs and peek at liquor bottles simply labeled 'very old', all these details would work their way into the design system. Of course dancing atop a flaming bar that was being 'aged' made the play in the process quite enjoyable. Playing in a medium I was not experienced in, was one of the most fun projects I have worked on to date.